Introducing SUGAR MAMA, a new service from Virgin Mobile USA, that awards up to 75 minutes of free airtime per month to its users when they engage in full-screen interactive commercials, complete brief online surveys about brands and products, or opt-in to SMS/Text-based messages that provide exclusive offers. Ultramercial is proud to have been selected by Virgin Mobile USA as their partner for SUGAR MAMA. Your brand will benefit from the years of experience we bring to this full-screen interactive advertising opportunity with Virgin Mobile’s 14-24 year old users.
“EARN AIRTIME IN YOUR SPARE TIME” – Virgin Mobile’s 4 million users will be invited to engage with youth brands within the SUGAR MAMA site, to earn free airtime.
SUGAR MAMA builds loyalty around your youth brand by turning traditional one-way communication into dialogue.
VIRGIN MOBILE USERS ARE:
• First at trying new things and convincing others to do the same
• Passionate about the brands and music they connect with
• Not afraid to be different
• Ambitious and career-oritented
• Active social thought leaders
Users opt-in to SUGAR MAMA at VirginMobileUSA.com, and fill out a brief demographic profile. At the conclusion of the commercial, users spend another 15 seconds answering a few targeted questions related to the ad. Users can opt-in to SMS text offers, as well.
Once logged onto SUGAR MAMA, users will interact with 30-second full-screen commercials, that can include video, two-way interaction, and drilldowns. Users then get 1 minute of free airtime for less than a minute of their time and can click-through to the advertiser’s website to continue the relationship.
User viewing sessions will be limited to 5 commercial experiences, affording advertisers a premium environment in which to engage Virgin Mobile’s audience.
A few 3-Month Charter Sponsorship packages are still available for like-minded brands. Learn more about this innovative new way for youth and brands to connect.
Email us at [email protected] or phone us 310-765-4041
Confidential and Proprietary Information of Virgin Mobile USA, LLC